My Story

I've been working at the forefront of the tech industry since 2007. Being one of the first well recognised digital marketers in South Africa, I worked at numerous top digital agencies and successful startups before Google came knocking. As employee number 11 of Google South Africa, I thrived in a pioneering environment where Google had yet to fully establish its presence on the African continent. After taking over YouTube for South Africa and Sub-Saharan Africa, I grew the South African market substantially and helped open up new markets in Kenya and Nigeria.


After 3 successful years in South Africa, I decided it was time to broaden my horizons and so I transferred to Paris to join the most prestigious product team in Europe, as the mobile video product lead for EMEA (Europe, Middle East Africa). My task was to grow mobile video revenues across the region and to train and educate the Google salesforce and external partners on a very important behavioural trend that was about to emerge.


During this time I decided to follow my passion for psychology and so I completed a masters degree in Analytical Depth Psychology through the Pacifica Institute (U.S.A).


After 4 years travelling the globe, I have now returned to my roots in South Africa to help give back to a country that has given me so much. I'm in the process of launching an Education Technology business to help improve youth unemployment. I'm also giving keynote talks on various topics focusing on human and organisational adaptation to a world impacted by artificial intelligence.

"We cannot predict the value our work will provide to the world. That’s fine. It is not our job to judge our own work. It is our job to create it, to pour ourselves into it, and to master our craft as best we can." Einstein